East Finchley, postcode London N2, occupies the area to the north of Hampstead Heath, reaching north as far as the North Circular Road.

The A1000 High Road branches from the A1 Archway Road to the south-east and runs through the centre of the village.

The main shopping centre is centred around the High Road/Fortis Green junction, but there are other smaller centres further along Fortis Green, towards Muswell Hill; at the northern end of East End Road; on Aylmer Parade, and around the “Old Village” centre of Church Lane. In addition, the A1 Falloden Way/Lyttelton Road is lined with shops.